VitalGym
  • Website
Overview
Leading sports equipment retailer
Imagine that in addition to sports equipment and efficient service, you also have the opportunity to order a full-fledged room for your home gym. VitalGym fully covers your needs. Meet the full-fledged e-commerce and a whole community of people who love sports and a healthy lifestyle!
Client
VitalGym Ltd.
Services
  • UX Research
  • UX Wireframing
  • UI Design
  • Prototyping
In detail
Bring your gym to your home
Challenge
2021 has brought substantial changes in the fitness world. COVID-19 has led to the temporary closure of so many fitness clubs around the world, and people have been forced to work out at home. Without the right equipment, it’s a bit difficult to keep fit when there is no way to go to the gym.
What we did?
Train at home with maximum efficiency

We found a nifty solution to create the VitalGym e-commerce.

VitalGym sells high-quality sports gear with a focus on creating a strong sports community VitalClub. Plunge into the VitalClub world and you will get dope money-saving perks, such as personalized workouts, cool Spotify subscription with your workout playlist, discount coupons and exclusive merchandise of your favorite brands.

How we did it?
Effective user experience

The Home page is designed to cover all the main user requests. You can see the latest offers, discounts, deals of the week etc. In the Shop by Goal section, you can choose the inventory for certain goals of the exercise.

A huge advantage is that you immediately see the necessary goods for the right type of training, you don’t search extra or apply additional filters. Become a VitalClub participant and get additional discounts for healthy meals, Spotify workout playlists, unique sports equipment and various coupons. Participate in the draw and get your gifts!

Working progress
Interaction design
Wireframing and information architecture
We created all screens wireframes for more convenient user interaction with the website. The purpose of this stage was a thorough study of the UX for all possible user scenarios and further work on UI.

UI design and user engagement

We designed a unique leading-edge brand for Vitalgym - angular forms, additional decorative elements in photos (waves, rounds, etc.), “chopped” product cart style, the right choice of color scheme and fonts. It ensures the VitalGym brand identity and values in many ways.

We scrupulously worked on each screen, all possible additional screens, each user story, all statuses and clickability.

In detail
Prototyping and Testing

During the testing stage of the VitalGym interactive prototype, we analyzed user behavior and received various user flows (making a purchase, whether the user completed the registration process, abandoned cart, etc.). It helped us find out the reasons for such user behavior, offer an alternative solution to improve the site and boost conversions.

As a result, we gave a flexible foundation, so it is easy to scale the website and add new features over time.

Results
Redesign with dozens of new features

While designing the VitalGym e-commerce, we created a unique style and catchy design, simple and convenient at the same time. VitalClub has become an entire community for sports people, with many additional options within the system.

The Cre8 team has made an empowering website design that gives a strong online presence and lets VitalGym focus entirely on customer experience and grow its eCommerce business.

160
Screens
400+
Hours
2
People
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