Eewoo
  • Web app
  • Mobile app
  • Website
Overview
Simplifying product sourcing for eCommerce entrepreneurs
Eewoo is an intuitive marketplace app for Buyers & Suppliers around the world. We have managed to revolutionize the sourcing market and make suppliers come to business owners with their proposals, not vice versa, as it always happens. We inspire budding business owners to make their ideas come true.
Client
Eewoo Ltd.
Services
  • UX Research
  • UX Wireframing
  • UI Design
  • Prototyping
In detail
Supplier search complications
Challenge

Old-school sourcing platforms built their workflows on the formation of a catalog of suppliers, forcing business owners to dig into this database on their own, looking for really good partners.

The e-commerce owners are always looking for solutions to help automate their business in order to save time and money. They have no time to endlessly scroll and try to find an honest supplier. The challenge is to rethink the whole process of product sourcing.

What we did
Compelling approach initiation

We present a fresh look at a system that has become obsolete and needs a reboot. It was crucial to target Suppliers at the right audience. Eewoo finds the manufacturers for any business idea.

We made a consistent design for Eewoo marketplace, and created an app that resonates with the right target audience.

How we did it
Let Suppliers come to Buyers
The new approach to a marketplace design conveys the benefits for both Buyers and Suppliers, and highlights the most important features. When designing Eewoo, we significantly simplified the sourcing process for the entrepreneurs. We are the first to reverse roles of the whole industry and let suppliers come to buyers.
Working progress
Diving into UX system
Global market overview and Competitors analysis
By analyzing the main features of Eewoo's direct competitors, we were able to confirm that the integration with a merchandising retailer would be a unique value offer.

App Functionality

The whole interaction process between the Buyer and the Supplier is very well coordinated. The Buyer creates a request, using different metrics, which help Suppliers find it. The Supplier searches for relevant requests in their niche using eMatch technology, according to the initial data and search parameters. The Supplier creates a quote.

The only thing the Buyer needs to do is to compare quotes to pick the best one based on the requirements and needs. Both Buyer and Supplier make a deal and create an order. They leave feedback for each other to help future business partners find each other.

Improvements
Alpha and Beta testing

We conducted Alpha testing, it helped us discover some problems and pain points. Here are the decisions we came up with after Alpha testing: Divide the continuous canvas into steps, it helps keep the user focused. Cut the functionality to facilitate the perception of the app at first, but we will add more functions after the release, step by step. Simplify Creating a Quote process and divide it into easy to follow steps.

After the Eewoo release, we will watch 1500 users (Buyers and Suppliers) test the app, check 50 orders, 300 quotes and 200 requests in order to control the reliability, security and ease of interaction.

Results
Eewoo: sourcing industry game-changer

Eewoo can transform the whole industry, as it is focused on both participants of the process, balancing the scales of responsibilities. On one hand there is a Buyer's idea and financial resources, on the other hand there is the production facilities and Supplier's response to requests.

It sets new goals and heights for the industry, opening up unprecedented opportunities for win-win business development.

283
Screens
1400+
Hours
4
People
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