The modern hospitality industry suffers from severe software fragmentation. Restaurant owners typically juggle multiple disconnected tools: one for reservations, another for inventory, a third for POS, and separate platforms for customer loyalty. This creates data silos, operational inefficiencies, and a disjointed experience for guests. Our challenge was to design a unified SaaS ERP ecosystem that solves two critical problems simultaneously:

1. Give venue owners full control over complex operations (from floor planning to CRM).
2. Provide a seamless, branded mobile experience for guests to discover venues and book tables in real-time.

Table is a comprehensive digital backbone for the HoReCa sector. It is not just a management tool; it is a bridge between the kitchen and the customer.

For Business (B2B): A powerful cloud-based ERP that manages floor plans, reservations, menus, and customer data across single locations or global chains.

For Guests (B2C): A white-label mobile app that allows users to find venues, explore menus with detailed nutritional info, take 3D tours, and book specific tables. The result is a synchronized system where a change in the kitchen is instantly reflected on the guest’s phone.

We delivered a complete product design cycle, ensuring consistency across a complex multi-platform environment.

• UX Research & Competitor Analysis
• Information Architecture (IA)
• SaaS Web Platform Design (ERP)
• Mobile App Design (iOS & Android)
• Design System & Scalability Logic
• Branding & Visual Identity

To handle the complexity of a dual-sided marketplace (Admins vs. Guests), we adopted a rigorous, step-by-step process.

Discovery & Immersion: We analyzed the workflows of restaurant managers, hostesses, and waiters to understand their daily pain points. We identified that "inflexible table management" was a major friction point.

Structuring the Data: We built a high-fidelity Information Architecture to ensure that complex data (ingredients, allergens, booking time slots) remained accessible and logical.

Scalable Design System: We created a modular design system capable of white-labeling. This allows the interface to adapt to different restaurant brand colors without breaking accessibility or usability standards.

Prototyping & Validation: We tested key flows—specifically the "Floor Editor" for managers and the "3D Table Reservation" for guests—to ensure they were intuitive before final UI polish.

Designed for Control & Efficiency. This is the mission control center for owners and staff. It focuses on high-density information display and rapid task execution. Key features include a drag-and-drop floor editor, real-time table status monitoring, and deep analytics on dish performance. It turns chaotic shifts into structured workflows.

Designed for Engagement & Revenue. This is the storefront. The app focuses on visual appeal, ease of use, and conversion. It acts as a lead generation tool, turning casual browsers into confirmed guests through immersive 3D tours, smart menu filtering, and a frictionless booking process that syncs directly with the ERP.

For Restaurant Managers: Operational Excellence The platform empowers owners with total operational control. Through interactive space planning and real-time menu management, venues can maximize seating capacity and instantly update offerings across all devices. Combined with an automated CRM that tracks guest preferences, the system turns routine data into hyper-personalized service and higher retention without requiring technical expertise.

For Guests: The "Smart Dining" Experience For diners, the app transforms uncertainty into confidence. The Smart Menu offers full transparency on nutrition and prep time, while the immersive 3D Tour allows users to virtually explore the venue and book a specific table—like a quiet window seat. Wrapped in an adaptive UI, it ensures a frictionless and predictable experience from discovery to dining.